What Does a Content Strategy and Channel
Promotion Strategy Consist Of?

The Structure of a Content Strategy and YouTube Channel Promotion Strategy:

1. Research of Competitors/Niche, Analysis of Key Metrics and Content, Audience Personas (Avatars) - 14 Days.

Before commencing work, we thoroughly study your competitors and the niche, analyze key metrics, and review content that performs well. We also create detailed audience personas (avatars) to understand their needs and desires.

2. Meeting and Agreement on the First Stage.

We meet with you to discuss and agree on the details of the first stage, including our research and plans.

3. Content Strategy: Formats/Segments (Refinement of Existing and Search for New Ones), Video Structure, Objectives for Formats, and Their Rhetoric - Up to 7 Days.

We develop a comprehensive content strategy, defining video formats and segments. We configure the structure of videos, set goals for each format, and determine the rhetoric that engages the audience.

4. Meeting and Agreement on the Second Part, Commencement of Production of Pilot Videos.

We meet with you again to discuss and agree on the second stage. Afterward, we commence the production of pilot videos, which help us test the concept of the content strategy.

5. Marketing Strategy: Recommendations for PPC (Pay-Per-Click), Channel Branding Brief, and Template Creation. Recommendations for Collaboration, Contest Mechanics, and Social Media Posts. Publication Schedule, One-Month Content Plan - Up to 7 Days.

We develop a marketing strategy, including recommendations for paid advertising (PPC), channel branding, and template creation. We also suggest plans for collaboration, contests, and social media posts. A publication schedule and one-month content plan help in future planning.

6. Strategy Approval, Comments, and Channel Launch.

We present the developed strategy to you, listen to your comments, and make necessary adjustments. After your approval, we are ready to launch the channel with the prepared strategy.

7. Preparation of SEO Recommendations (Tag Cloud), Distribution Processes (Publication Timing, Content Branding, and Talent Search).

We prepare SEO recommendations for search engine optimization, including forming a tag cloud. We also develop distribution processes, including publication timing, content branding, and talent search.

8. Supervision and Control over the Production of Pilots (Post-Production Control, Rhetoric, Scripting Assistance) - 1 Month.

We provide supervision and control over the production of pilot videos, ensuring the setup and distribution of content on YouTube.

Please don't hesitate to reach out if you have any further questions or require additional information.