When you’re creating and optimizing content on YouTube, two important metrics you need to consider are Average View Duration and Average Percentage Viewed.
Average View Duration:
This metric shows the average amount of time viewers spend watching your video. It is measured in minutes or seconds. This metric gives you an indication of how engaging your content is. The higher the “Average View Duration,” the longer viewers stay on your video. Interested viewers watch your content longer, which can lead to more engagement such as comments, subscriptions, and likes.
Average Percentage Viewed:
This metric measures the average percentage of your video that viewers viewed before they exit or close the window. For example, if a video is 10 minutes long and the average percentage viewed is 50%, this means that viewers watched about 5 minutes out of 10. This metric helps you determine how engaging your content is at different stages of the video. Pay attention to the dynamics and graph changes of this metric, so you can track down the boring, and conversely the viewer-engaging moments of your video.
Next, I suggest checking out 8 tools to keep your attention and improve these metrics:
🎬 Light the Attention Flash (hook)
One of the most important components of a successful YouTube video is an unforgettable intro that will capture the viewer from the first seconds. Transform yourself into a master of mystery and apply this trick: unfold a list of cryptic questions in front of your audience, show short sketches of future content, or even reveal key answers, leaving a bit of mystery behind.
🍽️ A Tasty Start with the Main Topic
Start your video with the juice itself – the key topic or the most interesting information. Viewers are interested in what’s in store for you and don’t want to wait. Remember to stay on top of the main issue and minimize the intro.
🎥 Visual Effects and Masterful Editing
Effects and editing can make your video more exciting, but the key is to keep a balance. Add creative transitions between shots, change angles, and only use special effects when they emphasize the essence of your video.
🎯 Split segments for better digestion
Divide your video into smaller segments or sections to make the information more accessible and memorable for viewers. For example, if you have a 20 minute tutorial, divide it into 3-5 short parts.
😂 Humor and entertainment
Humor always attracts attention and can be an integral part of your content if it fits your topic. Use memes and humor that is relevant to your audience and dilute any boredom.
❓ Mystery questions and quests
Create a riddle at the very beginning of the video, or at the beginning of one of the segments promising to reveal the answer later. For example: “Why is Arestovich an asshole? We’ll tell you later! Or alternatively, ask users a riddle and, after a short pause, give an unexpected answer.
📢 Call to action
Don’t forget to always call viewers to action – subscriptions, likes, comments. It sounds corny, but it really works. Present this call to action with humor and originality to make it stand out.
🏆 Surprise Promise
In the video description, put a link to a checklist or useful service you’ll talk about at the end of the video. This will add interest and motivate viewers to watch until the very end.
These are just basic tools, but they can contain many ideas. The main thing is to find a common language with your audience, convey information in an interesting and memorable way and always make it fun for your viewers! 🎉
