Introduction: The importance of analytics on the YouTube platform
YouTube is one of the most popular platforms for video content consumers and a source of a wealth of information for entrepreneurs and brands. Finding out how your channel is performing, where your viewers live and what they are interested in is important to success. This is where analytics comes into play. In this article, we take an in-depth look at the key aspects of analyzing YouTube channel analytics: How to understand the reports and use the data to promote your channel, and how to properly use the data to improve the performance of your videos and grow your business.
Key Metrics and Their Impact: The Path to Understanding Data
Before diving deeper into analytics, it’s important to understand the key metrics to consider and how they impact your channel. Here are some key metrics:
Views: This is the total number of views on your channel. Tracked to measure the popularity of content. Analyze not only the number of views, but also the trend of how many views you’re gaining compared to other videos.
Number of Subscribers (Subscribers): This indicator indicates the attractiveness of your channel for new viewers. This metric and its dynamics is important to analyze both for the entire channel and individual videos. Videos that gather more subscribers allow your channel to grow and gather a loyal audience. It is this audience that will be the first to be shown your content.
Watch Time: How long viewers watch your videos. Important to YouTube’s algorithm. For example, if the average watch time of a video is 8 minutes out of 15, it indicates that your content is high-quality and interesting, and YouTube’s algorithm will recommend it to more users.
Remember that the viewing time is directly affected by the viewer’s attention span! We have considered some techniques in our article: What is the depth of youtube video viewing (average view duration) and how to increase it?
CTR (Click-Through Rate): A metric that reflects how much your titles and thumbnails attract attention and lead to clicks. For example, if a video has a CTR of 10%, it means that 10% of users who saw your thumbnail clicked on the video. The more reach the video has, the lower the CTR will be. But on average, 10% is the figure you should aim for.
Average Percentage Viewed to End (Average Percentage Viewed): Content quality is measured by the number of viewers who watch the video to the end. For example, if your video has an average Percentage Viewed to End of 60%, this indicates that your audience is engaged and your content keeps viewers interested throughout the video.
Audience Geography: Where exactly your viewers are located. This information can be useful for customizing local ad campaigns. For example, if your audience is primarily in the U.S., this can be the basis for U.S.-oriented ad campaigns and creating content focused on U.S. trends and events.
Audience Demographics: Who exactly is watching your content – age, gender, interests. This information helps in creating content that is relevant to your target audience. For example, if your audience is mostly young women between the ages of 18 and 24 and you have a fashion blog, then you’re on the right track.
Social Engagement: The number of comments, likes, and actions users take after viewing. High engagement indicates engagement and interaction with your audience. For example, if your video received at 10000 views, 1000 likes and 200 comments, this indicates high engagement from your audience.
Creative Studio’s analytics section guide: Steps to a full understanding
Understanding metrics is just the beginning. The Analytics section in Creative Studio provides more detailed information about your channel and videos. To get to all of these reports, follow these steps:
- Go to the Creative Studio: Your Creative Studio is where you manage your channel.
- Select Analytics: In the left menu, search for “Analytics” and navigate to that section.
- View Channel Data: Here you will find general statistics about your channel such as views, number of subscribers and audience activity.
- Analyze individual videos: To analyze the performance of specific videos, select “Videos” from the Analytics menu. You’ll be able to see which videos got the most views, how long users watched them, and more.
Note that you can separately evaluate stats for your videos, YouTube Shorts, live streams, and podcasts.
Advanced Mode: In addition to the standard reports, you can customize filters, choose a specific period to analyze and metrics in your report.
Conclusions: Start analyzing and achieve success on YouTube
Understanding data and knowing how to use it are important skills for the success of your YouTube channel. The deeper you dive into analytics, the better you can tailor your content to your audience’s interests and attract more viewers.
But don’t forget that analyzing data is only one aspect of YouTube success. If you need help analyzing, optimizing your channel, or creating content, the YouTubeBro team is here to help. We specialize in analyzing channels, finding the best ways to grow, and helping you stand out from the competition.
Don’t waste any time – dive into analytics and achieve success! Contact us now and we’ll get started on your channel!
