Are you looking for a way to make your content on YouTube more visible and appealing to viewers? One of the main tools that will help you do this is the right tags. In this article, we’ll share with you the secrets of how to choose tags for your YouTube channel and videos to maximize their visibility and appeal.

Why do you need to select tags for YouTube promotion?

Tags on YouTube play a crucial role in optimizing content and attracting views from search, both on the YouTube platform itself and on Google. These are keywords and phrases that describe the content of your video and help search engines understand what your content is about. Choosing the right tags can significantly increase the likelihood that your video will be found and viewed. Tags affect the visibility of a video, as well as the visibility of your channel and playlists.

Rules and restrictions when selecting tags

Before you start choosing tags, it’s important to familiarize yourself with the rules and restrictions set by YouTube. First, there is a character limit for tags, which is up to 500 characters. However, it is better not to use the entire limit. It is generally recommended to use 300-400 characters in video tags and 300 characters in channel tags.

There are also restrictions on the tags themselves. It is forbidden to use tags that contain profanity, violent material, adult content, shocking material, calls for harmful actions, discrimination, insults, and content related to recreational drugs. This is critical to keep in mind, as violating these rules can result in your content being blocked. It’s also important to avoid using tags that are unrelated to the topic of your content to avoid displeasing YouTube’s algorithms and your audience.

Principle and procedure for selecting tags

Now that you’ve familiarized yourself with the rules, let’s take a look at how to choose the right tags. There are three main types of tags:

Brand tags:

These are tags related to your channel name or your brand. They are usually used at the end of the tag list and help those viewers who are searching for your brand or product find your channel or video.

Thematic tags:

These tags are related to the topic of your channel and make it easier for your audience to find your content when they are looking for content on a specific topic. Topic tags are often included in channel tags, channel descriptions, and playlist descriptions.

Subject tags:

These are the most important tags because they describe the content of a particular video. It is important that 1-2 of the most relevant and popular tags are included in the video title. It’s better to include the rest of the tags in the video description, but do it organically and don’t just list them. You can also use them as hashtags in the video description to increase visibility in feeds of similar tags.

We recommend placing tags in the channel tags section and the video tags section.

Tags for videos

Video tags are important keywords and phrases that the author attaches to the video description when uploading it to the platform. They serve to accurately characterize the content of the video and target the potential audience. A high-quality selection of tags for a video significantly affects its position in search results.

Tags for the YouTube channel

Channel tags follow a similar principle, but they are added during channel setup and can be edited at any time. In the General information section, there is a place for tags that best describe the specifics of your channel, cover related topics, and contain key queries of your target audience. Effective channel optimization through tags involves a combination of relevant keywords and tags used by your competitors.

The correct order of video formatting:

1. Selecting tags: Usually, start by selecting the main tags, then use specialized services (described below) to select all the others.

2. Video title: Include 1-2 of the most relevant tags.

3. Video description: Fill it with information, including keywords, but do it organically.

4. Set up and upload your cover art: set up tooltips, end screensavers, upload your cover art, and add your video to the appropriate playlists. Don’t forget to check the settings for the audience you want to show your video to.

Tags and hashtags in the video description

It is important to distinguish between tags and hashtags. Tags are keywords that help define the content of a video and make it more visible to algorithms. Hashtags, on the other hand, are used to tag topics and discussions on social media. However, using hashtags in your video description can be useful because they also increase the visibility of your content. Remember that YouTube has a separate hashtag search, and the first three hashtags you include in the description will appear above the video title. This will allow viewers to navigate to a feed with videos that use the same hashtags. Usually, hashtags related to the channel’s brand are put first.

Services for tag selection

There are many services that help you choose tags for your content, such as VidIQ and TubeBuddy. They provide a variety of tools and analytics to optimize your YouTube channel. These tools will help you find the most relevant and popular tags for your content, which in turn will increase its visibility.

Playlist descriptions and subtitles

Don’t forget about playlists. Even if they don’t have a tagged section, playlist descriptions are also read by YouTube’s algorithms and used to generate search results. That’s why it’s important to write playlist descriptions that include keywords related to the topic of the playlist and your channel. These keywords should also be present in the subtitles and titles of the video.

Conclusion

Choosing tags for YouTube is a real art that can significantly increase the visibility of your content. By following the rules and restrictions, choosing tags carefully, and using optimization services, you can attract a larger audience and stand out from the competition.

And don’t forget that YouTubeBro specialists are ready to help you with tag selection, content optimization, and promotion strategy development. We guarantee quality, expertise, and the ability to understand your niche to find the best solutions for your success on YouTube. Don’t miss out on the opportunity to make your content more visible and attractive to viewers. With us, you can really stand out from the competition.