Following our previous article on the importance of YouTube Shorts for your channel’s growth, we continue to give you useful tips on how to work with this format. Now, let’s take a deeper look at some of the key aspects that will help you maximize the use of YouTube Shorts to boost your channel’s exposure and growth.
1. What Types of YouTube Shorts Can You Create?
Think of Shorts as an opportunity to attract new viewers and cold leads to your business and communicate key messages. You can create Shorts right from your existing long-form videos. Remember to choose key points that don’t contain a lot of “um” and “eh”. You need to get to the point quickly and have your own points of view.
Example:
If you run a cooking channel, for example, you can create short videos with useful tips on how to cook popular dishes. It’s important to use direct and clear language.
2. Your YouTube Shorts Don’t Have to Be Perfect
Remember that your Shorts don’t have to be perfect or in-depth. Since they’re only 60 seconds or less, you can create them faster and in large numbers. Don’t worry if you don’t see instant feedback or views on your Shorts. You can experiment with them, adding or not adding subtitles, using the apps you’re most comfortable with. You don’t have to run with emojis or follow a certain style. Over time, you’ll find your style and the Shorts that work for you and your business.
Tip:
Don’t demand perfection from yourself. Your authenticity may be more important to your audience.
3. YouTube Shorts can be remade and reused
Your Shorts can be used not only on YouTube, but also on other platforms like Instagram, Facebook, and TikTok. Use apps like Later or Sendible to easily share your content on different social networks.
4. How to edit YouTube Shorts
To edit YouTube Shorts, you can use your existing video editing software such as iMovie, Final Cut Pro, or the new kid on the block, CapCut.
Example:
CapCut is a free editor available for users on both Windows and Mac, as well as mobile apps for Android and iOS. If you’re new to video editing, it’s worth exploring CapCut to create engaging Shorts.
5. How to Create YouTube Shorts with Other Social Apps
You can also create Shorts using apps that specialize in creating short videos, such as TikTok and Instagram.
With the editing features built into Instagram and TikTok, you’ll have access to additional effects and filters. But don’t forget about music licensing! If you plan to use it, you must add it to the YouTube mobile app.
6. How to Create Engaging YouTube Shorts
Before recording a Shorts video, we recommend creating a script. This will make it easier to record and edit the video. It’s worth preparing a script for Shorts to make sure you’re on track to keep your video within one minute. Also, don’t forget about storytelling and an intriguing intro at the beginning.
Tip:
Watch different Shorts created by different authors and ask yourself: “What is it about this style and content that attracts me?”. Study and experiment with other people’s ideas to find your own unique style.
7. Outsource the editing to other professionals
You can absolutely outsource the editing of your Shorts to an editor. Many editors specialize in creating short videos.
Example:
You can find editors on platforms like Fiverr or Upwork. We recommend that you try working with several editors and choose the one that best suits your style and communication.
8. Learn from the Experience of Other Platforms and Creators
Don’t forget to learn from the experience of other platforms like TikTok and Instagram. They can provide many useful ideas and techniques for creating your own Shorts.
Example:
The TikTok platform is well known for its creativity and variety of filters and styles. You can take important lessons from here to create engaging short content.
With YouTube Shorts, your channel can grow even faster and gain new fans. We wish you creativity and incredible achievements!
