YouTube is not a sprint, it’s a marathon

Starting and growing a YouTube channel is a task that requires time, patience, and strategy. It’s like running a marathon, where every step counts for success. In this article, we’re going to look at 6 strategies that will help you grow your YouTube channel.

SEO video and channel optimization is something you need to do even before you launch your channel

Before you upload your first video to your channel, you need to conduct detailed SEO optimization. Identify keywords that are popular in your niche and use them in your channel title, description, and tags. Ensure that your channel is easy to find on YouTube search. Also optimize your video titles and descriptions and add relevant tags. Optimization will help you get an additional 5-20% of views depending on your niche.

So, here are some tips on how to optimize your video and channel for SEO:

• Thoroughly research your niche and collect keywords used by competitors.
• Create a channel description that includes keywords that are relevant to your niche.
• Optimize your video titles and descriptions using keywords that are relevant to the topic of the video.
• Use only relevant tags, as you risk getting penalized for spamming and reducing the depth of the viewership.

Working with CTR and the importance of optimizing covers

One of the ways to attract viewers’ attention to your video is to optimize your cover images. Make your covers attractive and informative. The text on the cover should complement the video title, not duplicate it. Use contrasting and large fonts that are easy to read. Add emotional images with the presenter’s face or the subject of the video.

So, here are 3 tips on “CTR” that will help you grow your YouTube channel:

• Create covers that make your content stand out. These are usually characters or objects that are featured in the video.
• Add emotional elements to your covers. Viewers respond better to content with emotion, but remember – the emotion conveyed by the cover should match the content of your video.
• Regularly track your CTR and experiment with changing covers to improve your results. Yes, I often experiment with changing the title and cover when the CTR is low. I advise you to check it every 3 days.

Working with the viewing depth

To keep the viewers’ attention and successfully develop your YouTube channel, you need to create high-quality content and an interesting introduction for the video. After introducing the audience, use drama techniques to keep their attention throughout the video. Keep a watchful eye on the viewer depth graph, and analyze the moments that interested or lost viewers.

So, here’s a quick tip on how to improve your viewability score:

• Make a quality hook for 5-10 seconds, in which you try to prove to the viewer that your video should be watched to the end.
• Note the moments that attract or repel viewers. Analytics will give you important insights into the content that captured the viewer or made them watch an interesting moment again.
• Experiment to improve attention retention. Try editing techniques, memes, dramatic music.

Work with the community

A community of viewers is an important part of the development of a YouTube channel. Engage viewers in discussions, respond to their comments, and build interaction. Create pages on social networks to announce your videos and distribute additional content that is not posted on the channel.

So, here are 5 tips for building an engaged community:

• If you don’t feel like replying to a comment, or don’t have any inspiration, at least click the heart below the comment. The viewer will receive a notification that the channel creator has paid attention to their comment.
• Share additional content such as photos, articles, and short videos.
• Don’t be afraid of haters, for YouTube it’s still about engagement and discussion of your content. If you have haters, then you are already one step closer to popularity.
• Collaborate with your audience and listen to their suggestions. For example, if viewers actively ask you to make a video on any topic and it fits the theme of your channel, you should make it immediately!

Collaborations

Collaborating with other YouTube channels can significantly increase your audience and accelerate the development of your YouTube channel. Choose channels that are similar to yours and have an audience that might be interested in your content. Joint videos and collaborations will help you attract new viewers from other channels.

So, here are some important tips for collaborations:

• Choose channels for collaborative projects that are relevant to your content and resonate with your values.
• Joint videos should be interesting for both your audience and the partner’s audience.
• Actively promote joint projects on social media of all authors who participated in the collaboration.
• If you don’t have the money to collaborate with big channels, try to negotiate with a channel from your weight category. I always say that 20 relevant subscribers from a joint video is better than 20 subscribers from paid traffic from Google Ads.

Conclusion

To grow your YouTube channel effectively, you need to work on many aspects. Start by optimizing your channel and content, create high-quality content that meets the needs of your target audience, and develop strategies for promoting it on social media and other platforms.

If you need expert help growing your YouTube channel, YouTubeBro guarantees you quality and expertise. Our experts will thoroughly research your niche and find the best solutions to make your channel stand out from the competition. Together, we will make your YouTube channel a success.