Introduction:
Creating a successful channel starts not only with an idea and content but also with professional YouTube design. Your channel should attract attention and reflect the essence of your content. In this guide, we will look at how to optimally design a channel, from the banner to the details of the text description.
Graphic Design:
Channel Banner:
Sizes and Requirements: The optimal banner size is 2560×1440 pixels. It’s important to note that the safe viewing area, where all important details will be clearly visible, is 1546×423 pixels. This means that the main information and design elements should be placed in the center.
Content: The banner can include the channel logo, the author’s image, or a visualization of the channel’s theme, as well as information about the publication frequency or the key themes of your videos. Use clear, bright colors and readable fonts.
Visual Style: The banner style should correspond to the overall theme of your channel. These could be elements of your brand style or images that reflect the essence of your content. The banner should be your signboard, telling what products can be purchased in your “store”.
Dimensional grid of the channel banner:
Channel Avatar (Channel Icon):
Sizes and Requirements: The optimal avatar size is 800×800 pixels. On most devices, it will be displayed as a circle, so it is important to place key elements in the center of the image.
Content: As an avatar (channel icon), it is better to use the channel logo or your photo if the channel is personalized. Ensure the image is clear, easily recognizable, and mainly contrasts with both light and dark YouTube themes.
Subscription Button:
Requirements: The subscription button can be integrated directly into the video as a watermark that appears in the bottom right corner of the video.
Content: Typically, the standard YouTube subscription icon is used, but you can customize it according to your brand style. Also, don’t forget to set it to display throughout the entire video.
Video Covers:
Sizes and Requirements: The YouTube cover size should be 1280×720 pixels. This ensures that it will look good on all devices and platforms.
Content: The video preview should include the video title and elements that attract attention and reflect its essence. Use bright colors and readable fonts. Do not use too much text, a maximum of 3-5 words.
Visual Style: You should maintain a uniform style for all your video covers. This creates a recognizable brand and helps viewers easily find your videos among others.
Important! Do not duplicate the video title and text on the cover. Make sure they complement each other.
Text Design:
Channel Description:
Requirements: The description must be informative and include keywords related to your content. Since only the first 5-7 words will be shown on the main page of the channel, with the rest hidden under the “read more” button. The optimal length is up to 1000 characters.
Content: In the description, state what your channel is about, the topics you cover, and why viewers should subscribe. Also, you can add a publication schedule. Don’t forget to use tags (search queries) that belong to the main themes of your channel.
Playlist Descriptions:
Requirements: Each playlist should have its own description, which includes keywords and describes the content of the list. The maximum number of characters is 5000.
Content: Use descriptions to explain the theme of the list and its importance to the overall concept of the channel. Add search queries related to the playlist theme in the description.
Video Titles and Descriptions:
Requirements: Include keywords in the titles and descriptions of your videos, but avoid oversaturation and keyword spamming.
Content: The title should clearly reflect the content of the video, and the description should be used for additional information, social media links, and pointers to other videos or playlists on your channel.
SEO Optimization of the Channel:
Choosing Tags:
Requirements: Choose appropriate tags for each video that will help it find its audience.
Optimization: Use tools for determining keywords, such as VidIq, TubeBuddy, or other SEO tools.
Using Keywords:
Requirements: Include keywords in the channel names, playlist names, titles, and descriptions of videos.
Optimization: Keywords will help your channel and videos better index and appear in YouTube and Google search results.
For more details on selecting channel tags and videos, I recommend reading our articles: “TAGGING FOR YOUTUBE. HOW TO OPTIMIZE TAGS FOR YOUR CHANNEL AND VIDEOS?”
Design of the Main Page:
Channel Trailer:
Requirements: The channel trailer should be short (usually up to 1-2 minutes) and effectively introduce your channel to new viewers.
Content: In the trailer, talk about your channel, the content you create, why one should subscribe, and the value you bring to the audience.
Personally, I use the latest or most popular video as a trailer for new and old viewers to gather additional traffic on them.
Playlists:
Requirements: Organize videos into logical playlists by themes, series, or any other criteria that help viewers easily find interesting content right on the main page of the channel.
Content: For each list, create an attractive title and description, use relevant keywords to improve SEO.
Links and Additional Sections:
Requirements: Use the links section to add important external resources, such as social networks or the official website.
Content: Include a subscription confirmation link and links to your social networks. This will help increase engagement and expand your presence on the internet.
Bonus Tip: Using a Special Link for Automatic Subscription:
Requirements: Add the parameter sub_confirmation=1 to the URL of your YouTube channel. This creates a link that suggests viewers subscribe to your channel when they open it.
Content: Use this link on social media, in emails, on your website, or in video descriptions to increase the number of subscribers.
Conclusion:
Do not forget that an important part of channel design is also creating an animated brand style, including motion-clicks for subscriptions, designing end screens, and intros. This helps create a cohesive and professional image of your channel.
If you are looking for professional design for your YouTube channel, the YouTubeBro agency is ready to assist you. We offer quality services and a deep understanding of your needs to help your channel stand out among competitors and attract a new audience. Our team of experts possesses all the necessary skills to create a unique and appealing design that will reflect the essence of your brand and provide you with all the tools for the development of your channel. With YouTubeBro, you will not only receive high-quality design but also strategic advice that will help you understand your niche and find the best solutions to stand out among competitor channels.
