YouTube advertising is a powerful tool to promote your YouTube channel and attract new audiences. Sometimes it is the only way to get your first audience when you start promoting your YouTube channel. In this article, we will take a detailed look at the process of setting up Google Ads ads to promote your YouTube channel.
1. How to create a Google Ads account
Step 1: Preparing to create an account
Before you can create a Google Ads account, you need to have an active email account. If you already have a Google account, you can use it. If not, create a new account on your Google mail service.
Step 2: Sign in to your Google Ads account
Once you are logged into your Google account, navigate to the Google Ads website. Here, you will see a “Start Now” button. Click on it to start the process of creating an office.
Step 3: Customize your profile
When you create your Google Ads account, you will be asked to fill in some information about your business such as your business name, country, time zone, and the like. Make sure you provide accurate information as this will help you set up your advertising account properly.
Step 4: Account Confirmation
Once you have filled in all the required information, Google may require you to confirm your account. To do this, you may need to confirm your phone number or other verification procedure.
2. Types of ad formats on YouTube
There are a variety of ad formats that help in attracting the attention of the audience.
Advertising formats to promote videos on YouTube:
In-Stream that can be skipped: These promotional videos can be skipped by the viewer after watching for a certain amount of time, usually after 5 seconds. They appear before, during, or after the main video. This format gives viewers a chance to skip to their own content, but they still see part of your ad.
In-Feed: This format shows promotional videos in a feed or list of videos on a YouTube page or mobile app. They integrate into the content feed and catch the attention of viewers who scroll through the page. This format is most suitable for gaining subscribers to your YouTube channel.
In-Streams that can’t be missed: These promotional videos are shown to viewers before, during or after the main video and are impossible to miss. They grab viewers’ attention because they require viewing before the main video is shown.
Splash screen: This format includes a video that is displayed at the bottom of the screen while the video is playing. It catches the viewers’ attention without overlapping the main content.
Out-Stream: These promotional videos play on YouTube partner sites, not on YouTube itself. They appear when users are browsing on their devices and may be shown in banners or other ad formats.
You can read more about ad formats for YouTube channel promotion here
3. How to set up video ads in Google Ads cabinet
Step 1: Create an advertising campaign
In your Google Ads cabinet, go to the “Campaigns” tab and click “Create Campaign”. Select the type of campaign you want and click “Next”.
Step 2: Customize the campaign settings
Set the campaign settings such as budget, customization methods, ad groups, and keywords. Choose the settings that best suit your advertising goals.
Step 3: Create Ads
Write creative text for your ad and choose an image or video to visualize it. Make sure your ad is eye-catching and elicits the desired reaction from your target audience.
Step 4: Set up targeting
Set your targeting parameters to ensure your ad is displayed in front of the right audience. Choose the criteria that best matches your target audience, such as age, location, interests, etc.
Learn more about customizing different types of ad campaigns
4. Video requirements imposed by Google Ads for content promotion
When promoting content on YouTube through Google Ads, there may be various restrictions to consider:
Content: Google Ads may reject ads that contain offensive or obscene content, or violate YouTube’s community guidelines.
Copyright: If your video contains copyright infringing material, ads may be rejected.
Medical and Pharmaceutical Products: Advertisements for medical or pharmaceutical products may be restricted on Google Ads due to rules on advertising with certain medical content.
Age Content Restriction: Ads that are targeted to an audience with a specific age restriction may be restricted or rejected.
5. What affects the cost of advertising and how to reduce it without losing effectiveness:
When setting up YouTube ads, it is important to pay attention to aspects such as:
Keywords: Use relevant keywords in your video and description to attract audiences who are looking for content similar to yours.
Target Audience: Customize your ads so that they are targeted to your target audience. This will help reduce costs as you will only pay for views from potentially interested users.
Budget: Set a realistic budget for your YouTube ads and allocate it effectively between different ad formats.
Performance Metrics: Keep an eye on performance metrics such as CTR, conversion rate and cost per conversion to identify and fix performance issues with your ad campaigns in time.
Promoting your YouTube videos with Google Ads can be an important step in attracting new audiences and growing your channel. Set up your ads taking into account all the factors affecting their effectiveness, and turn to the professional support of YouTubeBro team that will help you maximize the potential of your YouTube channel.
