Advertising integration on YouTube is an important source of revenue for channel owners. However, to find the right advertisers and partner with them effectively, you need to know where to find advertisers for youtube and how to properly estimate the cost of ad integration, and understand the risks. In this article, we will go over the steps you should follow to find advertisers for your YouTube channel and successfully partner with them.
Where to find advertisers for YouTube channel
Finding potential advertisers for your YouTube channel can be a challenge, but there are several avenues you can use to find partners.
Ad networks and platforms:
Sign up on ad networks and platforms where advertisers are actively looking for channels to collaborate with. These networks often bring advertisers and content creators together on the same platform. For example: Upfluence, Grin, Brandwatch Influencer Marketing Software, Skeepers, Influencity, InsightIQ
Agency Collaboration:
Reach out to advertising agencies as they may have a large list of clients who are actively looking for platforms to advertise on. Agencies may choose you as a potential partner for their clients.
Social media and forums:
You can search for YouTube advertising requests on various social media sites and forums where advertisers discuss opportunities for collaboration. It is important to be active in communities and show your interest in collaboration.
Estimating the cost of integration
Once you’ve found a potential advertiser, it’s important to evaluate the cost of ad integration to negotiate favorable terms for both parties. One way to estimate the cost of integration is to determine the cost per thousand views (CPM).
Determining the CPM relative to the ads that YouTube pays you directly. Before negotiating a price, you need to determine your own CPM. To do this, look at how much you’ve been earning over the past few months through youtube ads and try to build off that figure.
Comparison with other channels: Compare your CPM with the CPMs of other channels in your niche.
Calculating Cost: When you have your own CPM and information about competitors’ CPMs, you can calculate the cost of ad integration. Use the following formula:
Cost of ad integration = (competitor’s CPM = your channel’s CPM) * (average number of views over the last month on your videos/1000).
Take into account videos that were published at least a week ago to understand what the advertiser will see when the video collects the bulk of the views.
This calculation will help you set an integration cost that is favorable to both you and the advertiser.
How to ensure quality advertising integration
Once you have found an advertiser and agreed on a price, it’s important to make the ad integration high-quality and effective. Some tips on how to do this:
Clear requirements:
Discuss all requirements and expectations with the advertiser before starting the integration. Determine how the advertisement will look on your channel and what its parameters are (duration, frequency of display, etc.).
Naturality:
Ads should fit in with your channel’s content and not look intrusive. It should be natural to your audience and not compromise the integrity of your content.
Audience Relevance:
Make sure the ads are relevant to your audience’s interests and needs. Consider whether the product or service you are advertising is relevant to the topic of your channel.
Tracking results:
Once the advertisement has been shown, track its effectiveness. Measure views, audience interaction, conversions, and other metrics that determine the success of the integration. Provide for possible adjustments to improve results.
Contract:
Don’t forget the importance of contracting. The contract should have clear guidelines and terms of cooperation, including:
- Cost of ad integration and how it is calculated (CPM, pay per views, recurring fee, etc.).
- Advertising parameters (duration, frequency of display, location).
- Integration start and end dates.
- Duties and responsibilities of both parties.
- Provision for changes to content or ad content during the collaboration.
- Terms of contract termination and reimbursement in case of non-performance.
Banned products and niches for advertising on YouTube
Depending on YouTube’s rules and the specifics of your channel’s content, some products and niches may not be allowed to advertise. For example, advertisements for alcohol, tobacco, medicines, gambling or adult content may be restricted or prohibited. It is important to know and follow YouTube’s rules well to avoid problems.
Conclusion
YouTube advertising integration is an important tool for making money from your channel. Finding the right advertisers and properly estimating the cost of ad integration can be the keys to successfully monetizing your YouTube channel. By making the right choices and adhering to best practices when integrating, you can achieve profitable collaboration and provide the best experience for your audience. Don’t forget about restrictions and bans that may affect your choice of advertisers. We wish you success in your search and collaboration!
