I’ve been asked many times by clients whether YouTube Shorts are harmful to their channel and whether it’s worth creating separate channel for this particular format. Today, we’re going to look at this topic from all angles and give you answers that will help you grow on YouTube.
No, YouTube Shorts Aren’t Killing Your Channel, But…
Relax, you don’t need to consider YouTube Shorts as an enemy of your channel. But their impact can be both positive and negative, depending on how you interact with them. Let’s take a look at why YouTube Shorts can be useful for you:
1. YouTube Uses Shorts to Measure Success
Shorts have become an important tool for YouTube in measuring success and promoting channels. YouTube takes into account the popularity of short videos when ranking channels. This means that if you use Shorts correctly, they can positively impact the number of views, interactions, and comments, boosting your channel’s overall ranking.
2. Audience growth
YouTube Shorts have the potential to attract new viewers due to their light and informative nature. They allow you to attract users who consume content quickly and keep them interested in watching longer videos on your channel.
3. Finding a New Audience
YouTube actively promotes short videos on the platform’s homepage and in recommendations. This gives your videos a chance to be seen by new viewers who haven’t yet interacted with your channel.
4. Data Analysis
YouTube provides analytical tools to study the impact of Shorts. You can track metrics such as watch time, engagement, and subscriber growth to gauge the effectiveness of this format for your channel.
5. Strategic Use
Integrating YouTube Shorts into your strategy helps you reach new audiences, increase engagement, and expand your channel’s value on the platform.
So, YouTube Shorts can be an important step in your channel’s growth, but it’s important to choose a strategy that fits your goals and content. Don’t be afraid to incorporate short videos into your strategy and experiment with them, as they can be a powerful tool for attracting new viewers and growing your channel.
